Paddling Life Exclusives


PaddlingLife Touches Down at Paddlesports Retailer In Madison

Industry Prepares for Second Annual Show in Oklahoma City in 2018 Read more.



From SUPs to Cold Brews: C4 Waterman Founder Todd Bradley Switches Gears to Inflatable Coolers

IF it works for SUPs, why not coolers? That's the premise C4 Waterman founder Todd Bradley is taking to the bank, launching a new line of inflatable, drop-stitch coolers employing the same rigid-air philosophy... Read more.



Straight to the Pub: Duo Completes Canoe Paddle (Yes, Canoe) Around Britain

Two Irish paddlers recently finished a canoe world first, paddling their Swift canoe 2,100 miles clockwise around Britain. Read more.



Call It a Hat Trick: Alexander “Olek” Doba Paddles Across Atlantic for Third (and Final?) Time

The third time might not have been exactly a charm for expedition sea kayaker Alexander “Olek” Doba, but more than 4,000 miles later it still got him in the record books...again. Read more.



Industry News

• From SUPs to Cold Brews: C4 Waterman Founder Todd Bradley Switches Gears to Inflatable Coolers

• PaddlingLife Touches Down at Paddlesports Retailer In Madison

• Paddlesports Retailer to Move to Oklahoma City

• Confluence Steps Up for Texas Hurricane Rescue Efforts

• Down River Equipment Moves Doors After 35 Years

• More Consolidations: Kayak Distribution Takes Over Cobra Kayak

• Paddlesports Retailer Show Debuts This Week in Madison

• The Relocalizing of Badfish SUP





Video of the Day

Goodness Gracious, Great Falls of Fire! Rafa Ortiz fires up Great Falls.
Courtesy RedBull Content Pool


Money Shot

Switching to Single-blade: New Zealand slalom kayaker Luuka Jones in the heat of her C-1 run in the World Cup



Paddling Life Exclusives


Confluence Steps Up for Texas Hurricane Rescue Efforts

Anyone who thinks kayakers are a self-centered bunch, think again. Read more.



Paddlesports Retailer to Move to Oklahoma City

Madison is great and all, and offers awesome cheese curds, but next year Paddlesports Retailer will bid it hasta luego and move to Oklahoma City and the official U.S. Olympic Committee (USOC) Training Site for paddlesports. Read more.



More Consolidations: Kayak Distribution Takes Over Cobra Kayak

Like rivers joining forces, two more kayak manufacturers have aligned to better compete in today’s economy. St-Hubert, Canada’s Kayak Distribution announced it has reached a licensing agreement with Cobra Kayak that will see Kayak Distribution take over the manufacturing and sales of all Cobra Kayaks products globally. Read more.



Down River Equipment Moves Doors After 35 Years

Colorado rafters rejoice! If you’re a Front Range floater looking to get gear from longtime retailer Down River Equipment, take note that they’re now in a new location after 35 years. The longtime retailer and raft accessory manufacturer has moved into an expanded headquarters and showroom in Wheat Ridge… Read more.



Rio Gold Medalists Shine at Sprint World Championships

It was no Olympic hangover for four Rio gold medalists as they won titles on the final day of the ICF Sprint Canoe World Championships this pack weekend in Racice, Czech Republic. Read more.



Paddlesports Retailer Show Debuts This Week in Madison

Sayonara Salt Lake. That’s the message from the paddling industry, resounding this week in the inaugural Paddlesports Retailer tradeshow debuting August 29 – September 1 in Madison, Wisconsin, bringing the industry’s top manufacturers and buyers under one collective roof all to their own. Read more.



The Relocalizing of Badfish SUP

After a six-year run with Boardworks Surf, Badfish SUP announced it is not renewing the licensing agreement and will handle all aspects of business from its headquarters in Salida, Colo. Read more.




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