Confluence Revamps Web Sites


Beginning this week and continuing through the end of April, Confluence Watersports will debut completely new websites for its premier brands. The Wilderness Systems site is alrady live, and in the proceeding weeks, revamped sites for Dagger, Wave Sport, Perception, Mad River Canoe, Harmony and Adventure Technology (AT) Paddles will launch once a week.

The website redesigns are an integral piece of a broader mission to enhance the customer experience with Confluence brands. With user-friendly, interactive boat selectors to full access forums and links to other paddling resources, the sites have been designed for consumers to choose a proper kayak or canoe. The Wilderness Systems, Dagger and Wave Sport sites will have open discussion forums that would serve as a gathering place for enthusiasts to share tips, discuss paddling-related topics and give feedback on the various Confluence productsand they look forward to spirited conversations within varied paddling communities.

“We’re really excited for the sites to go live,” said Sue Rechner, CEO of Confluence Watersports. “Every detail has been designed with the visitor in mind. They visually represent the essence of the brands, create distinct brand experiences, and make it easy to find relevant information. The goal is to regularly freshen content, based on the direct interaction with our stakeholders. These sites represent a major commitment to building the strength of our brands and driving traffic and sales at the retail level.”

The Confluence brands have lively and diverse histories, which have built the foundation for what the brands are today. In capturing these varied experiences, each new site will tell a story as unique as the brands themselves.

Confluence looks forward to spirited conversations among and with the varied paddling communities.

Check out the revamped Wilderness Systems site:, and look for announcements as the other sites launch over the next six weeks.