With an increased emphasis on targeting dealers, Jackson Kayak is sponsoring and hosting this year’s event because of its belief that what takes place at the Symposium can help strengthen
the core of whitewater paddlesports.
“The symposium helps focus on what lies ahead for whitewater and
offers actionable ideas on how best to head toward the future,” says
Jackson Kayak founder Eric “EJ” Jackson.
Already attracting manufacturers, who use the event as an opportunity to showcase new products, and instructors who share best teaching practices, this year’s event will also focus on attracting
dealers and distributors. “Retailers are a key link to consumers so I think it’s critical to have their perspective be part of the larger conversations about our sport that take place at symposium,” Jackson says.
Symposium co-director Bob Campbell is behind the move to more
proactively reach out and include dealers. The Whitewater Symposium
Board is thrilled to have the Jackson/ World Kayak team putting
together this world-class event,” Campbell says. “With their extensive
industry connections and tenacious dedication to whitewater sports,
we’re confident the 2011 program will be informative, inspirational
and whole lot of fun.”
Jackson notes that the search is already on for A-list keynote speakers as well as experts on emerging whitewater sports such as kayak fishing and stand up paddling. Lodging options at Rock Island State Park range from tent camping to multi-bedroom modern cabins with kitchens and comfortable living rooms.