Putting Its Money Where Our River Mouths Are

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Buy shoes, save rivers. That’s the message from Teva, which is putting its money where our rivers’ mouths are with the launch of its “Pair for a Foot” campaign on World Water Day (March 22), an initiative estimated to help protect over four million linear feet of global waterways this year alone.

Continuing its commitment to clean water, Teva’s “Pair for A Foot” program will help protect one linear foot of global waterways for every pair of Teva shoes and sandals sold in 2011 through donations to clean water non-profits including the Ocean Conservancy and long-time partner Waterkeeper Alliance. Teva estimates the program will help preserve 4.3 million feet of waterways in 2011.

“The Teva brand was born on the water and we feel a strong obligation to help protect our most precious natural resource,” says Joel Heath, Teva Global Marketing Director. “We’re proud to support organizations that do vital work to protect water for the environment.”

Last year, Teva donated $100,000 to the Waterkeeper Alliance’s “Save Our Gulf” initiative, a fundraising and awareness campaign fighting to protect the Gulf Coast’s communities and environment from the long-term devastating impacts of the BP oil disaster. The emergency donation from Teva assisted in the effort to save marine life, wildlife, beaches and waterways that are relied upon for both fishing and recreation.

“Teva has been a terrific corporate partner for Waterkeeper Alliance and we’re thrilled about the Pair for a Foot campaign, both from a fundraising and an awareness standpoint,” says Waterkeeper’s Marc Yaggi.

The “Pair for a Foot” program (www.teva.com/cleanwater) extends Teva’s commitment to clean water and its partnership with Waterkeeper through 2011 and beyond. “Over the years, we have participated in numerous community river clean-ups with local Waterkeeper chapters,” says Heath. “We are excited to be making a deeper, long-term commitment to water with this initiative.”

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