OR Gets Underway with On-water Demo


Close to 2,000 attendees, including 20 percent more retailers than last year, tested the latest outdoor gear on the water and trails at Jordanelle State Park in Park City, Utah on Wednesday, August 3 at the Outdoor Retailer Summer Market Open Air Demo (OAD).

A record-breaking 153 exhibitors (over 200 brands) showed retailers a sneak peek of next year’s paddlesports, endurance sports, cycling, fly-fishing, footwear, camping, apparel, and other outdoor equipment and accessories.

Attendees participated in events like It’s A Shore Thing Trail Run, Paddle/Pedal Challenge, Sustainable Living Roadshow, GPS Treasure Hunt, Fly Fishing competition and the chance to set a world record by paddling the largest SUP (stand up paddleboarding) board with SUPzilla.

“This is an outstanding event and a great location for it; it’s absolutely beautiful out here,” says Huntley Dornan, Surftech President. “We’re seeing a lot of retailers and a lot of people interested in paddling and growing the excitement and enthusiasm for the sport (SUP). It’s clear that when people try this sport they become interested in buying what we’re selling, so it’s an incredibly important thing for us to be able to get people on the water.”

“I think the show stepped it up this year, there’s definitely more brands here at the lake, which makes it really nice,” adds Wayne Bair of San Diego’s Search Gear. “The touchy-feely, that’s what you want. The Salt Palace is nice, but I can’t ride a paddleboard down the hallway.”

Attendees now head to the Salt Palace Convention Center in Salt Lake City for Summer Market 2011, four days of business education, events, networking and finalizing buying decisions.