Wilderness Systems Earns a Hat-Trick With Third Consecutive “Boat Brand of the Year” Award


The Paddling community has spoken, Wilderness Systems remains raining champion as “Boat Brand of the Year”. The verdict came from a survey conducted by Canoe & Kayak at this year’s Paddlesports Industry Awards.

The Paddlesports Industry Awards are handed out annually during the larger Outdoor Retailer Summer Market, held August 1st-5th in Salt Lake City. The three-peat by Wilderness Systems is the first in the 25-year history of the award. Wilderness Systems is managed by the larger group, Confluence Watersprots and representatives from both companies were in attendance.

The award was graciously accepted by Sue Rechner, CEO of Confluence Watersports, and Bob McDonough, lead designer for Wilderness Systems. “It is truly an honor to be recognized by our dealer partners,” Rechner said. “We humbly accept the award as a great compliment that we are on the right track. And while we couldn’t be more excited about the hat trick, it also motivates us to continually set the bar higher and consistently work harder and smarter on behalf of our specialty dealers. The award is shared by an entire team of people who put their hearts and souls into ensuring Wilderness Systems continues to live up to its promise. On behalf of the Wilderness Systems team, we thank our dealer partners and the staff at Canoe & Kayak for continuing to support the passion and the play behind all of paddlesports.”

Wilderness Systems wasn’t just there to accept awards, they were also there to show off the newest additions to their fleet. The Tsunami 135 and 140 PRO composite touring kayaks, and the redesigned Ride Series of recreational and angler kayaks continue Wilderness Systems’ dedication to quality.