Johnson Out Hires New Marketing Director for Watercraft Division


“Luke brings a special blend of talents to the Watercraft team and we’re excited to add his unique capabilities to our rich marketing tradition and brand portfolio,” says Bill Kelly, Group Vice President of Johnson Outdoors Watercraft and Gear. “His tech background in multimedia design, experience as a creative director and overall outstanding communications skill set will make him an immediate asset to our team here as we look build upon the strength of our organization.

LaBree is a graduate of Clarkson University where he holds a degree in Technical Communications. A native of Old Town, Maine with extensive experience in the marketing field, Luke’s passion for the natural world brought him back to the state of Maine, the outdoor industry and now into the Johnson Outdoors family.

“I’m incredibly excited about the opportunity to combine my personal love for the outdoors with my professional experience in the marketing field,” says LaBree. “Being an Old Town native with a rich family tradition in the area makes this connection all the more special and I look forward to helping build upon the amazing legacy at Johnson Outdoors.”

JOHNSON OUTDOORS is a leading global outdoor recreation company that turns ideas into adventure with innovative, top-quality products. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft, Marine Electronics, Diving and Outdoor Gear. Johnson Outdoors’ familiar brands include, among others: Old Town® canoes and kayaks; Ocean Kayak™ and Necky® kayaks; Carlisle® paddles; Extrasport® personal flotation devices; Minn Kota® motors; Cannon® downriggers; Humminbird® marine electronics; LakeMaster® electronic charts; SCUBAPRO® and SUBGEAR® dive equipment; Silva® compasses; Tech4O® digital instruments; and Eureka!® tents.