Paddling Life Digital Media Kit

 

PaddlingLife.net delivers a captive audience at your fingertips with the most affordable marketing buy in the industry. With our innovative and value-driven advertising programs, combining reliable display ads with wraps, banners and native content, we help you reach targeted readers hungry for information.

Founded by a team of industry veterans and speaking to everyone from first-timers to professional athletes and full-time adventurers, Paddling Life has its fingers on the pulse of paddlesports. We utilize high-quality content across timely news coverage, unique features, event reports, profiles, gear reviews, videos, photo galleries, relevant external links and much more. Our goal: to support and grow paddlesports and keep the stoke alive.

Partnership Opportunities

Partnering with Paddling Life offers far more than just an online ad buy. It presents a straight-forward, cost-effective solution through a variety of value-added programs to reach a targeted audience with one of the most affordable marketing messages in the industry.

Our updated template supports a range of marketing strategies from simple static logo and banner placement to newsletter sponsorships, fully interactive campaigns and site takeovers. All media placements can be brought on-line and updated quickly.

Pricing

Ad Size Rate/month 3-month CPM 6-month CPM
468×60 (Banner) $200 $ 200.00 $ 24.00 $ 20.00
200×200 (Lg. Button) $ 175.00 $ 21.00 $ 17.50
125×125 (Sm. Button) $ 150.00 $ 18.00 $ 15.00
A la carte Newsletter Sponsorship  $ 100.00 $ 10.00 $ 10.00
*NEW Gear/Product Showcase* $ 125.00 $ 15.62 $ 15.62

* Distributed twice-monthly to more than 8,000 active subscribers

Native Content Opportunities

Ask us about our custom Native Advertising/Branded Content offerings to give your brand even more exposure and increase the effectiveness of traditional campaigns.

All 3-month insertions include:

One newsletter sponsorship: 8,000 impressions
6,000 ad impressions/month: 18,000 impressions
Minimum Impressions: 26,000

All 6-month insertions include:

Three newsletter sponsorships: 30,000 impressions
5,000 ad impressions/month: 36,000 impressions
Minimum Impressions: 60,000

* 3- and 6-month insertions also include free listing in Paddling Life’s “Find a Product/Partner Links” section.

Guides/Outfitters/Schools:

Keep your company’s name and contact information in front of active paddlers year-round. Upgrade your listing in Paddling Life’s Trip Finder section with photo, web link and 150-word description of your services.

Duration Rate
6-month upgrade: $250.00
Year-long upgrade: $400.00

 

Advertising Specifications: Easy, Fast and Flexible…
PLEASE ALLOW FIVE BUSINESS DAYS TO TEST STANDARD GIF/JPEG SUBMISSIONS. ELEMENTS NOT MEETING SPECIFICATIONS MAY BE RETURNED FOR REVISION. ALL FLASH ADS MUST BE IN THE MACROMEDIA FLASH ADVERTISING ALLIANCE (MFAA) FORMAT. View Details

Don’t have the capacity to design your own ad? Paddling Life can build it for you at our rate of $75/hour.

Testimonials

Paddling Life’s excellent range of content creates a valuable online resource for paddlers of all styles and abilities.”
–DAVID BLUE, MARKETING DIRECTOR, NRS

“Paddling Life brings years of editorial experience to the table.”

–CRAIG PLOCICA, NANTAHALA OUTDOOR CENTER

Who We Are
EUGENE BUCHANAN is the former Publisher/Editor-in-Chief of Paddler magazine and founder of www.paddlinglife.net. A former ski patrol, kayak instructor and raft guide, he has written for everyone from the New York Times to Men’s Journal ; is a member of New York’s Explorer’s Club; as has worked for such media outlets as NBC and Resort Sports Network. His first book, Brothers on the Bashkaus, was released by Fulcrum in April 2007.

David Harlan is the owner of DMH Graphics & Web Solutions, one of the leading web design and hosting firms in Colorado.

FOR MORE INFORMATION, CONTACT:
Publisher: EUGENE BUCHANAN, (970) 870-0880, EUGENE@PADDLINGLIFE.NET