Paddling Life — Digital Media Kit


As one of the most authentic and authoritative voices in paddlesports, delivers a captive audience to your fingertips with the most affordable marketing buy in the industry. Our innovative and value-driven advertising programs combine reliable display ads with wraps, banners and native content to help you reach targeted readers hungry for information.

Founded by a team of industry veterans — and speaking to everyone from first-timers and multi-sport enthusiasts to professional athletes and full-time adventurers — Paddling Life has its finger on the pulse of paddlesports.

We utilize high-quality content across timely news coverage, unique features, event reports, profiles, gear reviews, videos, galleries, relevant external links and much more. Our goal: to support and grow paddlesports and keep the stoke alive.

Partnership Opportunities

Partnering with Paddling Life offers far more than just an online ad buy. It presents a straight-forward, cost-effective solution through a variety of value-added programs to reach a targeted audience with one of the most affordable marketing messages in the industry.

Our updated template supports a range of marketing strategies from simple static logo and banner placement to newsletter sponsorships, fully interactive campaigns and site takeovers. All media placements can be brought on-line and updated quickly.


Ad Size Rate/month 3-month CPM 6-month CPM
468×60 (Banner) $200 $ 200.00 $ 24.00 $ 20.00
200×200 (Lg. Button) $ 175.00 $ 21.00 $ 17.50
125×125 (Sm. Button) $ 150.00 $ 18.00 $ 15.00
A la carte Newsletter Sponsorship  $ 100.00 $ 10.00 $ 10.00
Gear/Product Showcase* $ 125.00 $ 15.62 $ 15.62

* Distributed twice-monthly to more than 8,000 active subscribers

Native Content Opportunities

Ask us about our custom Native Advertising/Branded Content offerings to give your brand even more exposure and increase the effectiveness of traditional campaigns.

Site Wraps

Take over the site for up to 12 months at a time with a customized site wrap. We can build this program and artwork to suit your individual needs. 2018 Price: $450/month

All 3-month insertions include:

One newsletter sponsorship: More than 8,000 impressions
6,000 ad impressions/month: More than 18,000 impressions
Minimum Impressions: 26,000


All 6-month insertions include:

Three newsletter sponsorships: 30,000 impressions
5,000 ad impressions/month: 36,000 impressions
Minimum Impressions: 60,000

*3- and 6-month insertions also include free listing in Paddling Life’s “Find a Product/Partner Links” section.


Keep your company’s name and contact information in front of active paddlers and adventure seekers year-round. Upgrade your listing in Paddling Life’s Trip Finder section with photo, web link and 150-word description of your services.

Duration Rate
6-month upgrade: $250.00
Year-long upgrade: $400.00


Advertising Specifications: Easy, Fast and Flexible…Please allow five (5) business days for us to test standard .gif/.jpg art submissions. Elements not meeting specifications may be returned for revision. Flash based ads must be in the Macromedia Flash Advertising Allowance (MFAA) format.
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Don’t have the capacity to design your own ad? Paddling Life can build it for you at our rate of $100/hour.


Paddling Life’s excellent range of content creates a valuable online resource for paddlers of all styles and abilities.” –DAVID BLUE, MARKETING DIRECTOR, NRS

“Paddling Life brings years of editorial experience to the table.” –CRAIG PLOCICA, NANTAHALA OUTDOOR CENTER


Publisher, EUGENE BUCHANAN, (970) 870-0880