Media Kit


Have a captive audience at your fingertips every day with the most affordable marketing buy in the industry. Become a partner with Paddling Life, the industry's leading online magazine.

Founded by a team of industry veterans and reaching everyone from first-timers to seasoned pros, Paddling Life keeps its fingers on the sport's pulse through timely news coverage, event updates, profiles, gear reviews, video links, photo galleries, story links and more. Our goal: to support and grow paddlesports and keep the sport's stoke alive.

Partnership Opportunities

Partnering with Paddling Life offers far more than just an online ad buy. It presents a straight-forward, cost-effective solution through a variety of value-added programs to reach a targeted audience with one of the most affordable marketing messages in the industry. Our media template can support a range of marketing strategies from simple static logo placement to interactive advertorial campaigns. New media placements can be brought on-line and updated quickly.

Pricing

Ad Size Rate/month 3-month CPM 6-month CPM
468x60 (Banner) $200 $ 200.00 $ 24.00 $ 20.00
200x200 (Lg. Button) $ 175.00 $ 21.00 $ 17.50
125x125 (Sm. Button) $ 150.00 $ 18.00 $ 15.00
A la carte Newsletter Sponsorship * $ 100.00 $ 10.00 $ 10.00
*NEW* Gear/Product Showcase* $ 125.00 $ 15.62 $ 15.62

* Distributed twice-monthly to more than 8,000 active subscribers

Special Notes:

All 3-month insertions include:
One newsletter sponsorship: 8,000 impressions
6,000 ad impressions/month: 18,000 impressions
Minimum Impressions: 26,000


All 6-month insertions include:
Three newsletter sponsorships: 24,000 impressions
5,000 ad impressions/month: 36,000 impressions
Minimum Impressions: 60,000

* 3- and 6-month insertions also include free listing in Paddling Life's Find a Product/Partner Links section

All 6-month insertions include:
Three newsletter sponsorships: 30,000 impressions
5,000 ad impressions/month: 30,000 impressions
Minimum Impressions: 60,000


Guides/Outfitters/Schools:
Keep your company's name and contact information in front of active paddlers year-round. Upgrade your listing in Paddling Life's Trip Finder section with photo, web link and 150-word description of your services.
Duration Rate
6-month upgrade: $250.00
Year-long upgrade: $400.00


Advertising Specifications: Easy, Fast and Flexible... PLEASE ALLOW FIVE BUSINESS DAYS TO TEST STANDARD GIF/JPEG SUBMISSIONS. ELEMENTS NOT MEETING SPECIFICATIONS MAY BE RETURNED FOR REVISION. ALL FLASH ADS MUST BE IN THE MACROMEDIA FLASH ADVERTISING ALLIANCE (MFAA) FORMAT. View Details

Don't have the capacity to design your own ad? Paddling Life can build it for you at a rate of $75.00/hour.

Testimonials

Paddling Life's excellent range of content creates a valuable online resource for paddlers of all styles and abilities."
--DAVID BLUE, MARKETING DIRECTOR, NRS

"Paddling Life brings years of editorial experience to the table."
--CRAIG PLOCICA, NANTAHALA OUTDOOR CENTER

Who We Are
EUGENE BUCHANAN is the former Publisher/Editor-in-Chief of Paddler magazine and founder of www.paddlinglife.net. A former ski patrol, kayak instructor and raft guide, he has written for everyone from the New York Times to Men's Journal ; is a member of New York's Explorer's Club; as has worked for such media outlets as NBC and Resort Sports Network. His first book, Brothers on the Bashkaus, was released by Fulcrum in April 2007.

Travis Gainsley - Travis began his professional diving career in 1993, when he was hired by Professional Diving Schools of Florida. After six years of teaching and managing the retail facility there, he moved on to join Scuba Diving Magazine in '99 where he worked until 2005 as a Territory Manager. Following his love for the mountains, Travis moved to Steamboat Springs, Colorado, where he founded 3-Wire Media Group in 2007. With clients such as Steamboat Magazine, The Mountain Wine Festival Series, PaddlingLife.net and Rocky Peak Productions, Travis brings a wealth of print, online and event sales experience to the table.

David Harlan is the owner of DMH Graphics, one of the leading web design and hosting firms in Colorado.

FOR MORE INFORMATION, CONTACT:
Publisher: EUGENE BUCHANAN, (970) 870-0880, EUGENE@PADDLINGLIFE.NET
Account Director: TRAVIS GAINSLEY, (970) 870-8088, travis@paddlinglife.net

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